top of page

Product Diversion: Why Buying Professional Products from Your Salon Matters

In the world of beauty and personal care, it's no secret that the right products can make a significant difference in the way you look and feel. From shampoos and conditioners to styling tools and skincare essentials, the choices are vast and varied. However, not all products are created equal and where you purchase them can greatly impact their authenticity and effectiveness. One crucial concept in the beauty industry that consumers should be aware of is product diversion. In this blog post, we'll explore what product diversion is and why it's beneficial to purchase professional salon products directly from your salon rather than a department store.

Redken Shampoos and Conditioners


Understanding Product Diversion


Product diversion, in simple terms, refers to the unauthorized distribution of professional salon products through unauthorized channels. This occurs when products meant for exclusive sale in salons and spas find their way into unauthorized retail outlets like department stores, supermarkets, or online marketplaces. The issue with product diversion lies in the potential compromise of product quality, authenticity, and ultimately, your beauty and self-care experience.


The Benefits of Buying Salon Products from Your Salon


Quality Assurance: When you purchase professional salon products from your trusted salon, you can be confident that you are receiving genuine, high-quality products. These items are carefully curated and sourced directly from reputable manufacturers by your salon professionals, ensuring you get the best of the best.


Product Knowledge: Salon staff are experts in their field and have in-depth knowledge about the products they sell. They can provide you with personalized recommendations based on your specific hair or skincare needs, helping you choose the right products for your unique concerns.


Freshness and Authenticity: Products purchased at a salon are typically fresher and have not been sitting on store shelves for extended periods. You can trust that you're getting the authentic product, complete with all the ingredients and benefits promised on the label.


Customized Solutions: Your salon professionals know your hair and skin type and can guide you towards products that address your individual needs. This level of personalized service is hard to replicate when shopping at a department store.


Supporting Local Businesses: When buying products directly from your salon, you're supporting a local business and contributing to your community's economy. Your purchases help sustain the livelihoods of skilled beauty professionals.


Product Guarantees: Many salons offer product guarantees and return policies, providing you with peace of mind. If a product doesn't meet your expectations, your salon is likely to offer a refund or an exchange.


Product Education: Salons often provide education and tutorials on how to use products effectively. This knowledge can be invaluable in helping you achieve the best results with your chosen products.


In the beauty and self-care world, the products you choose matter. While it may be tempting to grab your favorite shampoo or skincare product from the convenience of a department store shelf, the advantages of purchasing professional salon products directly from your salon cannot be overstated. From quality assurance and product knowledge to supporting local businesses, the benefits of buying salon products from your trusted professionals extend beyond just your appearance—they contribute to your overall beauty and well-being.


So, the next time you're in need of your favorite salon product or want to explore new beauty solutions, consider visiting your salon first. You'll not only enhance your beauty routine but also foster a deeper connection with the professionals who know you and your unique beauty needs best.


bottom of page